ANSA SYSTEMS LTD

Google’s Next-Gen FLoC Ad Tracking Tech Draws U.S. Antitrust Probe

Google's Next-Gen FLoC Ad Tracking Tech Draws U.S. Antitrust Probe
Google could potentially face an antitrust lawsuit if the United States Depart of Justice ultimately determines its pivot away from supporting third-party tracking cookies gives it an unfair advantage in the lucrative online advertising space. Nothing has been determined either way, but there is apparently a probe into the situation.

The