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Google Forced To Modify Ad Tracking Tech Over Restrictive iOS 14 Privacy Mandate

Google Forced To Modify Ad Tracking Tech Over Restrictive iOS 14 Privacy Mandate
In December, details about Apple’s App Tracking Transparency (ATT) rules came out, threatening app developers with removal if they did not comply with the rules. Now, the largest ad provider, Google, is helping other developers and advertisers prepare for the oncoming privacy and data changes from Apple.
The death of user tracking on the