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Google FLoC Internet Cookie Replacement Begins Global Trial, Here’s What You Need To Know

Google FLoC Internet Cookie Replacement Begins Global Trial, Here's What You Need To Know
Earlier this year, Google announced the Federated Learning of Cohorts, or FLoC, which would improve user privacy around the web. While this has led to some scrutiny, such as a Department of Justice antitrust probe, it will hopefully bring a safe and responsible end to third-party cookies. The technology is now rolling out as part of a developer