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Google Clarifies How Privacy-First FLoC Alternative To Web Cookie Tracking Will Work

Google Clarifies How Privacy-First FLoC Alternative To Web Cookie Tracking Will Work
Back in January, Google gave us an early taste of what it is calling Federated Learning of Cohorts or FLoC. With the tech industry — led by players like Apple — moving more towards a privacy-centric approach to handling customer data and internet surfing habits, change was bound to happen. 

Instead of individually tracking users with