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Apple Launches MacBook Air And MacBook Pro 13 With Powerful M1 SoC And Dramatic Battery Life Gains

Apple Launches MacBook Air And MacBook Pro 13 With Powerful M1 SoC And Dramatic Battery Life Gains
Apple is hitting the ground running with its very first custom silicon designed specifically for running on its own Mac hardware. Meet Apple M1, which is a new Arm-based SoC that Apple says delivers a significant boost in performance over the Intel processors that it uses in its Macs, while offering unrivaled power efficiency.

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